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Methodology

How we estimate prices and times

Every journey page on this site states a road distance, a drive time and a price range. None of them is typed in by hand. This page explains where each number comes from, in the order we work it out, with the exact figures we use in every country.


In one line

price = max(base + distance × per‑km + minutes × per‑minute + airport fee, minimum fare) × timing

The page shows that price as a low–high range. Distance and minutes are measured on the route we drive, not guessed.

1. Distance: the road we would drive

We place both ends of the journey on the map: the airport's arrivals forecourt, the hotel, the town centre, or the park gate when the destination is a national park or reserve. Then we ask a routing engine for the fastest drivable road between them, the same way a driver's navigation app would, and keep its distance to a tenth of a kilometre.

For parks and reserves we measure to the gate the road actually reaches, because that is where a transfer ends and a game drive begins. The gate is named on the journey page and in the index.

2. Drive time: a typical day, not the best day

The routing engine returns a drive time for a clear road. We check it against the kind of road the route runs on, city streets, a paved highway between towns, a park track, an unpaved last stretch, and the speeds that are realistic on each, then round to the minute. The result is a typical daytime drive without stops.

It does not include traffic jams, rain damage, time at a park gate or a lunch stop, so every page says so. The road surface we print comes from the map's own record of each stretch: how many kilometres are paved and how many are not.

3. Price: the local rate card applied to that distance and time

Each country has its own rate card, built from local operator price lists and kept in its own currency. For a one-way transfer the middle estimate is:

middle = max(base + distance × per‑km + minutes × per‑minute + airport pickup fee, minimum fare) × timing

  • Base, per-km and per-minute depend on the service: an airport transfer, a chauffeur-driven car, a 4x4 safari transfer, a minibus or a coach each have their own line on the rate card.
  • Airport pickup fee applies only when the journey starts or ends at an airport; it covers parking and meeting you in arrivals.
  • Minimum fare stops a very short hop from being priced below what any driver would accept.
  • Long journeys get a discount on the kilometres beyond a threshold, because fuel and time, not pickups, dominate a long safari leg.
  • Timing raises the price for very early or late pickups, public holidays and high season, within a cap. Most pages use 1.0.

The page then shows a low–high range around that middle figure, rather than one number, because fuel prices, the exact vehicle and the day of travel all move the final quote. For hire by the hour the middle is simply hours × hourly rate × timing, with a minimum number of hours.

On every journey page the “At a glance” table also prices the other vehicle types that can run that road, using the same formula, so you can compare a sedan with a van or a 4x4 before you ask.

4. The numbers, country by country

These are the live values the pages are built from. When they change, the pages change with them.

CountryCurrencyRangeMinimum fareAirport feeDiscount afterHourly minimum
Kenyaprice & drive-time index USD ×0.85 to ×1.25 $25 $5 150 km ×0.85 3 h (usually 4)

Kenya rate card USD

One line per service. The vehicle is the one each service is priced in by default.

ServiceVehicleBasePer kmPer minutePer hourMin. hours
Airport transferSedan$12$0.55$0.12$163
Private transferSedan$12$0.55$0.12$163
Chauffeur serviceExecutive Sedan$18$0.70$0.15$203
Executive transferExecutive Sedan$22$0.80$0.18$253
Car hire with driver4WD Safari SUV (Highway & Lodge Approach)$15$0.65$0.12$184
Safari transfer4WD Pop-Top Safari Tour Van$40$0.95$0.10$354
Four by four transfer4x4 Safari Land Cruiser (Pop-Up Roof)$40$0.95$0.10$354
ShuttleMinivan$15$0.60$0.10$163
MinibusMinivan$35$1.10$0.15$304
CoachCoach$80$1.80$0.25$554
Safari tour4x4 Safari Land Cruiser (Pop-Up Roof)$180$1.15$0.12$458
Road safari4x4 Safari Land Cruiser (Pop-Up Roof)$180$1.15$0.12$458
Fly in safariFly-In Bush Plane + Camp 4x4 Game Viewer$260$1.35$0.15$558
Bush to beach safari4x4 Safari Land Cruiser (Pop-Up Roof)$220$1.25$0.14$508
Cross border safari4x4 Safari Land Cruiser (Pop-Up Roof)$240$1.30$0.15$508

Vehicles and the roads they suit

  • Sedan up to 3.0Paved city roads · Paved airport road · Paved highway between towns
  • Executive Sedan up to 3.0Paved city roads · Paved airport road · Paved highway between towns
  • 4WD Safari SUV (Highway & Lodge Approach) up to 5.0Paved city roads · Paved airport road · Paved highway between towns · Paved road with unpaved sections · Park access road
  • 4x4 Safari Land Cruiser (Pop-Up Roof) up to 6.0Paved city roads · Paved airport road · Paved highway between towns · Paved road with unpaved sections · Park access road · Reserve access road · Unpaved for the last stretch · Lodge access road
  • 4WD Pop-Top Safari Tour Van up to 7.0Paved city roads · Paved airport road · Paved highway between towns · Paved road with unpaved sections · Park access road · Reserve access road · Unpaved for the last stretch · Lodge access road
  • Minivan up to 7.0Paved city roads · Paved airport road · Paved highway between towns · Paved road with unpaved sections
  • Coach up to 30.0Paved city roads · Paved airport road · Paved highway between towns
  • Fly-In Bush Plane + Camp 4x4 Game Viewer up to 6.0Paved city roads · Paved airport road · Paved highway between towns · Paved road with unpaved sections · Park access road · Reserve access road · Unpaved for the last stretch · Lodge access road · Airstrip connection road

5. What an estimate is not

An estimate is not a quote and not an offer. It does not know your flight time, your luggage, whether you want a child seat or a stop on the way, or what fuel costs this week. When you enquire we confirm the vehicle, the price and the pickup point before anything is booked, and the quote you receive is the price you pay.

Distances and times are measured on the map, not driven for every page. Where a road has changed, tell us and we will re-measure it.

6. How often the numbers change

Routes are re-measured and rate cards reviewed every quarter, and the per-country index pages carry the edition they were built in. Whenever a rate card or a route changes between quarters, every page that depends on it is rebuilt at the same time, so a journey page, its country index and this methodology never disagree.

You are welcome to quote, chart or republish the figures with a link to the index page you took them from.

Vehicles

Our Safari 4x4 Expedition Fleet

Every safari is dispatched in a purpose-built wildlife vehicle with a pop-up observation roof, HF/VHF radio, dual fuel tanks, and rear cargo cage for soft-sided duffel bags.

4x4 Extended Safari Land Cruiser

  • up to 6 passengers
  • 6 soft duffel bags (15 kg)
  • All National Parks & wet-season black-cotton tracks

Extended-wheelbase Toyota Land Cruiser 78/79 series with pop-up wildlife roof, fridge/cooler box, inverter charging ports, and low-range 4WD for Masai Mara, Serengeti, and Ngorongoro tracks.

fromfrom 220 USD / dayGet a quote

4WD Pop-Top Safari Tour Van

  • up to 7 passengers
  • 6 soft duffel bags
  • Highway & dry-season reserve tracks

Custom 4WD Toyota HiAce safari tour van with full pop-up game-viewing roof. Ideal for dry-season Rift Valley lakes, Amboseli, and Tarangire circuits at a lower daily charter rate.

fromfrom 165 USD / dayGet a quote

Fly-In Bush Aircraft + Camp 4x4 Viewer

  • up to 12 passengers
  • Strict 15 kg soft duffel limit
  • Direct bush airstrip landing + reserve tracks

Scheduled Cessna Caravan hop from Wilson (WIL) or Arusha (ARK) directly onto the reserve dirt airstrip, paired with an open-sided 4x4 camp game viewer for morning and afternoon drives.

fromfrom 380 USD / sectorGet a quote

All safari vehicles guarantee a window seat for every guest and a pop-up roof hatch for 360-degree wildlife photography. Rigid hard-shell suitcases do not fit rear safari cargo cages; pack 15 kg soft-sided duffel bags.

Safari Lodges, Tented Camps & Travel Agents

Private 4x4 Land Cruiser charters & guest dispatches.

Bush camps, DMCs, and international travel advisors rely on our 4x4 fleet for white-label safari circuits, airstrip meet-and-greets, and inter-camp transfers.

Trade & Lodge Desk
Safari Dispatch Desk

Tell us your target parks. We build the safari.

Send your arrival date, party size, and dream reserves via WhatsApp or the quote form. Nothing is paid online.